• Paul Lunny

Stop being stupid!

Updated: Mar 14, 2019

I am literally blown away at the stupidity of some people when it comes to social media, I mean it’s 2019 they’re talking about putting a man on mars next year and you’re still complaining about social media! Just look at this chart…

I mean just look at it! Social media use has tripled over the last few years to the point where nearly half the planet now uses social media daily. Just get your head round that, the growth of social media has been 3 or 4 times quicker than the growth of the internet.

Stop saying you hate social media, or you can't do social, that's like saying I don't do business! Well in that case shut up shop and do one!

It’s no longer cool or funny to say you hate social media, you can’t stand it, or you hate it. It’s here, it’s the future and right now, now is the time to get a fucking grip and not only get on board with social media but treat it like the essential piece of your business it really is.

It’s become clear to me that businesses are now falling into two main groups, those that get social and are crushing it with content and engagement and then everyone else, and the gap between these two groups is getting wider and wider.

The opportunities on social media to grow your brand and business for very little investment other than time and hard work are too great to ignore. So, don’t be stupid and start to take social seriously! Remember Blockbuster, or Nokia, or any other of the brands that didn’t get with the times don’t be those guys!

© 2019 Paul Lunny